Our League, the Rugby Football League’s membership scheme for Rugby League fans, players, coaches, volunteers and viewers, has surpassed 100,000 members.
Launched in Autumn 2017 in partnership with InCrowd, the membership scheme has improved fan experience and engagement for lovers of Rugby League at all levels of the game, offering exclusive content, predictor games, ticket offers, money can’t buy benefits and prizes via the digital platforms – app (iOS & Android) and website that members can access. It also provides the first ever OTT platform for Rugby League, enabling fans to enjoy even more live matches from throughout the UK.
Surpassing the 100,000 mark is the latest achievement for Our League, which has celebrated a number of landmarks since its fruition.
Over 76,000 members interact with Our League through the official app with single day usage peaking at over 47,000.
53 rugby league matches have been streamed live to date, including Betfred Championship and League 1, Coral Challenge Cup (Men’s & Women’s) and Women’s Super League. 51,000 unique members have watched the live streamed matches, amounting to over 160,000 cumulative live streams views to date.
The round-by-round predictor game, which has engaged nearly 40,000 players, has provided supporters with numerous opportunities to win prizes including hospitality tickets at all major Rugby League events, signed shirts and match balls and the opportunity to win a grand prize of £20,000. One lucky winner even won an all-inclusive trip to Brisbane, Australia for two to watch England play in the 2017 Rugby League World Cup Final.
Supporters have also been able to have their say by voting for the Man of the Match for every televised Betfred Super League and Betfred Championship fixture. Participation in the poll has generated over 300,000 votes over the course of the 2018 season. The app’s match centre, which covers community leagues right up to the Betfred Super League, was viewed over 1 million times in February alone.
Ralph Rimmer, Chief Executive at the RFL said, “It’s fantastic that we have attracted over 100,000 members in less than 18 months. When we introduced the Our League membership scheme we said it would be about delivering an enhanced, personalised Rugby League experience that the digital world now allows us to do. As part of the Our League membership scheme we have introduced the first Rugby League OTT platform that allows more Rugby League to be broadcast and watched than ever before. As one of only a few sports that has achieved this in the UK or around the world it is a significant part of the journey we set out upon to ensure we have the ability to control our own destiny in the future”.
“Our active membership numbers are constantly increasing and we are smashing record after record in terms of users, engagement and participation.
“We appreciate there is still plenty more work to be done but we are excited about what we will achieve with Our League and its digital platforms over the next couple of years in the lead up to, during and after Rugby League World Cup 2021 delivering an even better experience for our unique and passionate fans, players and all the others that make Rugby League the great sport that it is.”
Darren Parsons, Marketing Account Manager at InCrowd said “Our League continues to be a great project to work on, with the platform evolving and usage increasing regularly.”
“It has been great to see members from all corners of the Rugby League community come together and find something to engage with on the platform and in collaboration with the Rugby Football League, we will continue to develop Our League into an absolute must-have, for every fan.”
Make sure you download the Our League app and select London Skolars as your favourite club. #IAMASKOLAR
Download the Our League app on Apple iOS and Android or visit rugby-league.com to sign up for FREE
